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January 24, 2019

Understanding Facebook’s Business Model

Recently I’ve heard many questions about our business model, so I want to explain the principles of how we operate.

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December 4, 2018

A New Way to Share Gift Ideas on Facebook

People can now share a collection of posts, videos and products with friends and family.

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October 23, 2018

Introducing the Ad Archive Report: A Closer Look at Political and Issue Ads

We’re introducing the Ad Archive Report for ads related to politics and issues of national importance in the US.

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October 23, 2018

Making Advertising Transparent

New tools can help voters and experts learn more about candidates’ campaigns.

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June 12, 2018

Improving Customer Service from Advertisers

A new tool launching today will let people review businesses that they’ve made a purchase from.

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November 27, 2017

Our Advertising Principles

Laying out the principles that guide our decision making when it comes to advertising across Facebook, Messenger and Instagram.

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September 22, 2017

Measure Brand Lift Across TV and Facebook

In the past, comparing ad performance across media platforms has been a challenge for brands. Advertisers have asked us to help them better understand the effectiveness of Facebook ads compared to other forms of advertising—particularly TV ads. Advertisers are also looking for ways to unify metrics and reporting. In…

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