Facebook Newsroom

A New Level of Transparency for Ads and Pages

By Rob Leathern, Director of Product Management and Emma Rodgers, Product Marketing Director

Today we’re making significant steps to bring more transparency to ads and Pages on Facebook. Giving people more information about any organization and the ads it’s currently running will mean increased accountability for advertisers, helping to prevent abuse on Facebook.

We’ll also soon launch our political ads labeling and archive in Brazil, ahead of October’s general election (we launched this in the US in May). Anyone running political ads in Brazil will be able to register next month. And Brazilians will soon see labels for election ads in their country — all of which will be added to our archive.

The vast majority of ads on Facebook are run by legitimate organizations — whether it’s a small business looking for new customers, an advocacy group raising money for their cause, or a politician running for office. But we’ve seen that bad actors can misuse our products, too. These steps are just the start — we’re always looking for more ways to improve. By shining a bright light on all ads, as well as the Pages that run them, we’ll make it easier to root out abuse – helping to ensure that bad actors are held accountable for the ads they run.