Facebook Newsroom

For Video, Intent and Repeat Viewership Matter

Today, we’re making an update to News Feed ranking that will help surface videos people are proactively seeking out and coming back to on Facebook. This change takes two factors into account:

What this means for my Page
As we’ve said, watching video on Facebook has the power to drive conversations, and News Feed remains a place people discover and watch videos. Engaging videos that not only bring people together, but drive repeat viewership and engagement, will do well in News Feed.

For more on this update, you can visit the Media Blog.