Facebook Newsroom

Updates on Video Re-Shares

One of the best ways for creators to reach new audiences and broaden distribution of their videos on Facebook is when people re-share their videos. To make sure we’re meeting the needs of both creators and those who re-share content, we’re redesigning insights for re-shares.

We gathered feedback from creators and re-sharers and tested new metrics. We heard that creators want more information about which Pages are re-sharing their videos. In addition, creators put a lot of work and investment into the videos they create and share on Facebook, and they would prefer if re-sharers didn’t have access to certain metrics about their videos.

At the same time, we know that people who re-share videos want to understand how much engagement they’re getting.

With this in mind, we are making some updates to re-share metrics:

In addition, during our review of re-share metrics, we found two bugs impacting re-shares. First, for the Video Average Watch Time of some re-shared videos, we were displaying a zero value in video insights to the re-sharers instead of the correct value. Second, this same metric for video re-shares was displaying an incorrect value for re-sharers. These insights will no longer be displayed for re-sharers, given the above updates we’re making. It’s important to note that the bugs impacted only re-sharers of videos (not videos creators) in Page Insights (and does not impact ads insights).

The metrics and insights we provide to creators and re-sharers are a key part of informing areas of posting strategy and content creation. We are committed to continually improving the functionality, reliability, and accuracy of our systems.