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More Ways to Support Causes

By Naomi Gleit, VP Social Good

When people mobilize around the causes they care about, it builds a safe and supportive community. Our charitable giving tools have made it easy for people to raise millions of dollars for nonprofits to support those in need directly on Facebook. Today we are expanding those tools to include personal fundraisers, as well as more options for people to continue to fundraise for nonprofits.

Introducing Personal Fundraisers

Personal fundraisers allow people to raise money for themselves, a friend or someone or something not on Facebook, for example a pet. Personal fundraisers will launch in the US for people aged 18 years or older, and in beta over the next few weeks, as we hope to continue to learn and improve the product to make it even more useful. For example, we will begin with six specific categories for critical financial needs and include a 24-hour fundraiser review process. As we learn more, we hope to expand our categories and automate more of the review process.

Personal fundraisers will have a 6.9% + $.30 fee, that will go to payment processing fees, fundraiser vetting, security and fraud protection. Facebook’s goal is to create a platform for good that’s sustainable over the long-term, and not to make a profit from our charitable giving tools.

Your personal fundraiser can raise money to cover costs related to:

Personal fundraisers allow people to reach friends where they already are to quickly build momentum for their cause. Friends can donate in a few taps with secure payments, without leaving Facebook. Since you can see real profiles on Facebook, donors will see how they are connected to the person who created the fundraiser, the person benefiting and others who are supporting the fundraiser.

Donate Buttons in Facebook Live for Pages

In 2016, we made it possible for people to raise money for more than 750,000 nonprofits through fundraisers, and donate buttons in their live broadcasts and posts. Today, we’re announcing that verified Pages can now add donate buttons to their live broadcasts. This gives public figures, brands, businesses and organizations new ways to fundraise on Facebook for the nonprofits they support. People watching the live broadcast can donate as they watch, or give once the broadcast has ended and is posted on the Page.

We’re constantly inspired by all the good done by people on Facebook and are committed to building tools that help build a supportive and safe global community.