Many sites across the web provide free services by including advertisements. Facebook is no exception, and as we pursue our goal of making the world more open and connected, we have designed our service to show ads that help people discover products that are interesting to them. We also recognize that our users trust us to protect the information they share on Facebook. Maintaining that trust is a top priority as we continue to grow.

In the last few weeks, we have introduced several features that give marketers new ways for reaching people who use Facebook and for measuring ad effectiveness. Many other advertising companies already offer services similar to these new features. We wanted to share some of the ways we have carefully designed our versions of the features with your privacy in mind: check out this link to our Privacy Page for information on new advertising features – Facebook Exchange, Custom Audiences, and Datalogix.