With less than 100 days until U.S. voters head to the polls, both presumptive Republican presidential nominee Mitt Romney and President Barack Obama are turning to Facebook to mobilize supporters and highlight their achievements. As the electoral battleground expands to include states like Virginia, Ohio and Nevada, Romney and Obama backers are fighting for every potential vote.
There’s good reason for the candidates to be so focused on Facebook – according to a Pew Internet and American Life survey, Facebook users who engage with politicians are more than twice as likely to vote as non-Facebook users. Facebook users are also 78% more likely to influence their friends to vote, and with over half of the United States active on Facebook, that’s a huge potential voter pool.
In the spirit of election season, we’ve put together some tips to help political campaigns from City Hall to the White House engage with constituents and supporters in authentic and meaningful ways.
Read the full note on U.S. Politics on Facebook Page.