By Vadim Lavrusik, Product Manager

We’re excited to introduce a new way for you to connect and interact with your favorite public figures on Facebook — through live video.

Starting today, public figures can share live video from Facebook Mentions, the app that makes it easy for athletes, musicians, politicians and other influencers to talk with their fans and each other. You can discover these live videos from public figures you follow in your News Feed.

You can comment on, like or share the video while watching a live broadcast. You can also see when your friends or other public figures start watching.

Live is an immersive and authentic way to connect with the public figures you care about, in real-time. If you don’t catch the live broadcast, you can also watch the video later on the public figure’s Page.

Keep an eye out for live broadcasts from Dwayne The Rock Johnson, Serena Williams, Luke Bryan, Ricardo Kaká, Ashley Tisdale, Lester Holt, Martha Stewart, Michael Bublé and more.

To learn more, visit the Facebook Media blog.