Monday, May 12: We have updated the bottom of this post with chatter data for the Mother’s Day holiday along with a few standout posts by public figures.

For the Mother’s Day holiday, the Facebook Data Science team explored what motherhood on Facebook looks like, and also ranked the most popular destinations for the holiday across 10 US cities based on where people have celebrated in previous years.

We will summarize a few of the findings in this post, and you can read the entire note from Data Science by clicking here:

  • More than 27 million women on Facebook in the US identify themselves as mothers either by connecting with their children on Facebook or sharing the birth of a child as a life event on their Timelines
  • The average age of all mothers on Facebook is 47, while the average age of new moms who have had a baby since last Mother’s Day is 30

The following graph breaks down the percentage of Facebook moms by age bracket:

Graph

The states with the most moms on Facebook are:

  • Wyoming
  • West Virginia
  • Iowa
  • South Dakota
  • Idaho

The states with the fewest moms on Facebook are:

  • New York
  • California
  • Virginia
  • Hawaii
  • New Jersey

The team looked at the average percentage of people who are moms across the US, and for each state analyzed whether the percentage was either higher or lower than the national average, as shown in the following map:

momsByState The following plot shows the distance between a child’s and their mom’s declared current town on Facebook and how this distance increases with the age of the child:

distanceToMom

These are the top 10 links shared by children to their mothers’ Timelines on Mother’s Day last year:

Facebook also identified the most popular locations for Mother’s Day across 10 US metropolitan areas based on check-in data. We looked at check-ins that happened on the holiday over the past four years combined with mentions of “Mother’s Day” and other related terms. Those check-ins were weighted relative to the total number for each location.

Atlanta:

  1. Two Urban Licks
  2. Ray’s on The River
  3. Six Flags Over Georgia
  4. Mary Mac’s Tea Room
  5. The Cheesecake Factory
  6. Park Tavern
  7. Atlanta Fish Market
  8. Marlow’s Tavern
  9. 57th Fighter Group Restaurant
  10. Zoo Atlanta

Boston:

  1. Fenway Park
  2. Odyssey Cruises
  3. FiRE + iCE
  4. Spirit of Boston
  5. The Cheesecake Factory
  6. IHOP
  7. The Capital Grille
  8. Top of the Hub
  9. Abe & Louies
  10. Boston Duck Tours

Chicago:

  1. US Cellular Field
  2. Odyssey Cruises Chicago
  3. Carnivale
  4. Las Tablas Restaurant
  5. Brazzaz
  6. RPM Italian
  7. St. Mary’s Cemetery
  8. The Drake Hotel
  9. Cafe Ba Ba Reeba
  10. Fogo de Chao

Houston:

  1. Lakewood Church
  2. Downtown Aquarium
  3. Spanish Flowers
  4. Minute Maid Park
  5. Saltgrass Steak House
  6. Cadillac Bar
  7. Brady’s Landing
  8. Baba Yega
  9. Brennan’s of Houston
  10. Houston Zoo

Las Vegas:

  1. Mimi’s Cafe
  2. IHOP
  3. Olive Garden
  4. Texas De Brazil
  5. Buca di Beppo
  6. Egg Works
  7. Victory Outreach Church
  8. Mon Ami Gabi
  9. BJ’s Restaurant & Brewhouse
  10. Red Lobster

Los Angeles:

  1. Dodger Stadium
  2. Luminarias Restaurant
  3. The Huntington Library
  4. IHOP
  5. Bottega Louie Restaurant and Gourmet Market
  6. Noypitz
  7. Vegas Seafood Buffet
  8. Resurrection Catholic Cemetery & Mausoleum
  9. San Antonio Winery
  10. Almansor’s Court – Banquet Hall

New York:

  1. Yankee Stadium
  2. Citi Field
  3. Dallas BBQ
  4. Bronx Zoo
  5. Saint Joseph’s Church
  6. Iberia Tavern & Restaurant
  7. The Chart House
  8. Max’s Of Manila
  9. Maracas New York Night Club
  10. Olive Garden

San Francisco:

  1. AT&T Park
  2. Scott’s Seafood Grill & Bar
  3. Hornblower Cruises & Events San Francisco
  4. Kome Japanese Seafood & Grill
  5. Cypress Lawn Memorial Park
  6. San Francisco Zoo
  7. Scott’s Seafood Jack London Square
  8. The Cheesecake Factory
  9. House of Prime Rib
  10. Jacks Restaurant

Miami:

  1. Marlins Park
  2. The Cheesecake Factory
  3. The Rusty Pelican
  4. Olive Garden
  5. 94th Aero Squadron Restaurant
  6. Perricone’s Marketplace & Cafe
  7. Smith & Wollensky
  8. Fairchild Tropical Botanical Garden
  9. Joe’s Stone Crab Restaurant
  10. Soyka Restaurant

Washington DC:

  1. Nationals Park
  2. Old Ebbitt Grill
  3. Ruth’s Chris Steak House
  4. Fortune Chinese Seafood
  5. Beacon Bar & Grill
  6. Odyssey Cruises
  7. Smithsonian’s National Zoo
  8. National Harbor
  9. Carlyle
  10. The Hamilton

A host of celebrities, athletes and other public figures joined the conversation on Facebook, too, posting their own personal Mother’s Day greetings:












84 million people across the United States joined the conversation about Mother’s Day on Facebook, generating 640 million total interactions on Sunday, May 11.

The Top 5 countries where people were chatting about Mother’s Day, as measured by the percentage of Daily Active People in those countries, are as follows:

  1. Singapore (68%)
  2. Australia (67%)
  3. United States (64%)
  4. Canada (59%)
  5. New Zealand (57%)

By Mandy Zibart and Dustin Cable, Facebook Consumer Communications, and Carlos Diuk with Facebook Data Science