By Justin Osofsky, VP, Media Partnerships and Online Operations

If there is something interesting going on, people are talking about it on Facebook. From favorite television shows to sporting events to the latest news; the conversations are happening on Facebook. Last week’s kick-off of the NFL season garnered over 20 million likes, comments, and shares on Facebook by over 8 million people.

Over the past few months, we have rolled out a series of products aimed at surfacing the public conversations happening on Facebook including hashtags, embedded posts, and trending topics. We are committed to building features that improve the experience of discovering and participating in conversations about things happening in the world right now, including entertainment, sports, politics and news.

Starting today, selected news organizations can begin to integrate Facebook conversations into their broadcasts or coverage by displaying public posts of real-time activity about any given topic. For example, CNN’s New Day can now easily incorporate what people on Facebook have to say about the latest, breaking news event during their show.

Partners can also use these tools to show the number of Facebook posts that mention a specific word over a period of time, including a demographic breakdown for the people talking about that topic. For instance, now every week during the ‘What’s Trending’ segment of The Today Show, NBC can easily include how many people on Facebook talked about a popular subject, where it’s getting the most buzz, whether it’s most popular among males or females, and with which age groups. Mass Relevance, a technology company that enables social experiences, is also leveraging these new tools in interesting ways to highlight the trends and conversations happening on Facebook for their media clients.

Availability
Roll out is starting with a small group of media partners including Buzzfeed, CNN, NBC’s Today Show, BSkyB, and Slate. We will continue to work closely with top media partners to gather feedback and help build even more compelling experiences for their readers and viewers.

FAQ

What is available today?
Today we’re launching two new tools: the Keyword Insights API and the Public Feed API.

Public Feed API
The Public Feed API displays a real-time feed of public posts for a specific word. Only public posts (from Pages and Profiles of those with ‘Follow’ turned on) are available with this API.

Keyword Insights API
The Keyword Insights API aggregates the total number of posts that mention a specific term in a given time frame. It can also display anonymous,
aggregated results based on gender, age and location.

Who has access to these tools?
Our current list of partners includes: Buzzfeed, CNN, NBC’s Today Show, BSkyB, Slate. and Mass Relevance.

How do I get them?
These two tools are currently only available for a small group of trusted media partners.