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Developers and entrepreneurs build social apps that enable people to connect with their friends, whether it’s through playing a game, watching a movie, sharing their favorite restaurant, or listening to a song. New social apps that integrate with Facebook are emerging on phones, through websites and within Facebook.

See this showcase for examples.

Social plugins help developers and publishers drive growth and engagement for their websites with a single line of code. For example, social plugins allow people to easily share interesting content with their Facebook friends through News Feed. Examples include:

Like Button - people can share a web page or a piece of content with their friends in one click.

Subscribe Button - people can follow their favorite public figures in one click.

Comments Plugin - people can easily comment on articles, see the most relevant comments and share their comments with friends on Facebook.

Single Sign On Registration Plugin - enables people to login without having to fill in registration forms or remember another user name and password.

Facebook offers an easy way for people to buy digital and virtual goods in apps on Facebook - such as premium items in games or video-on-demand movies.

People can store their payment information on Facebook in a trusted environment and then make purchases across a range of apps - without having to re-enter their payment information in each app. Payment options include credit and debit cards, PayPal, mobile payments, gift cards and numerous local payment options around the world.

Using Facebook’s payment infrastructure, developers can focus on building great games and apps rather than having to build their own payment and fraud management systems.