By Jared Morgenstern
We’re excited to announce that we are launching a new test feature on Facebook Gifts: now you can now use Facebook to make a charitable contribution in celebration of a friend or a family member.
With Facebook Gifts you can already give gifts on birthdays or other special occasions. Now that gift can take the form of a charitable donation to any one of our partner nonprofit organizations.
We are especially pleased to be launching this test now – when so many people are looking for new ways to help the victims of Hurricane Sandy, or assist those most in need around the holidays.
With each charitable contribution on Facebook, you can choose which nonprofit you would like to support. Or if you don’t know which organization to choose, you can let your friend make the choice.
For this initial test, we partnered with 11 nonprofit organizations – from the American Red Cross, which assists families recover from disasters, to DonorsChoose.org, which helps fund the needs of teachers and their classrooms. Here is the full list of our nonprofit partners:
- American Red Cross
- Blue Star Families
- Boys & Girls Clubs of America
- Girls Inc.
- Oxfam America
- St. Jude's Children's Research Hospital
We hope that in addition to helping these important organizations raise funds, Facebook Gifts will also raise awareness about the thousands of nonprofits around the world.
Facebook Gifts continues to roll out more broadly every day. If you don’t have access to Facebook Gifts yet, look for it coming to you very soon.